Audience Theory - Demographics Categorising Audiences/ Target Audience

It's important to know your audience when creating a film, there are certain categories the audience will come under. They would be....
. Age
. Class
. Religion
. Earnings
. Education
. Gender
. Ethnicity

You'd need to take each category into account when creating a film so you know what to add to fit your audience specification.

Wealth, Employment & Education

A - 100k± earnings

B - 50k/60k earnings / graduate / 35k± / employed/ careers

C1 - graduate / 35k± / employed / careers

C2 - training --> jobs / school level education

D -  training --> jobs / school level education

E - NEET / students / retired / unemployed

Above is a class of audience beginning with upper class down to lower class, this system used for product placement, marketing and promotion, focus groups, creating target.
An example of this is if you want to advertise a film and your target audience are students/ unemployed then the best time to advertise is during the day as they will be the only once watching. This is also good because you're able to advertise later for a different audience, and it's cheaper  to advertise during the day.



My own target audience: C2 - Male - Working Class

For my short film the target audience I'm hoping to attract is young male adults, above a picture of SHINee (a korean boy group) with ages ranging from 19-23. This is because my short film will be based around working, and I'm aware that younger males can work too that's not the point. I chose older males because it's about that time you may have finished education and are coming into full time employment, work becomes a big part of your life. The message of this story being 'there's more to life than work' you need to make sure you create that balance which some people may find difficult to do.